Marketing Strategy

Marketing will focus on targeted campaigns that will identify individuals in home improvement store locations, or who are using social media apps to look into home projects.

Our marketing campaigns will originally target individuals between the ages of 25 and 40 looking to make repairs or improve their homes. The reason for this selection is that this is the largest demographic of people looking for work to be completed, and have the initiative to try a new mobile solution. Geofencing around home improvement stores, and targeted searches on search engines, will identify these people and then use targeted marking to get the app in front of them. By starting our advertising in these areas, the app will quickly be presented to consumers who are already looking to complete home improvement projects. As the stages progress and 4HH grows, marketing will expand to geographic areas not focused on yet, a wider demographic of contractors and consumers, and more physical versions of marketing to introduce ourselves to less tech savvy consumers.

Limited advertising will be focused on contractors in the beginning. 4HH will focus on developing relationships with local labor organizations, and through direct marketing conversations with contractors in the areas being developed. Contractor marketing will focus on the potential increase in market share with no initial cost or additional expense. Contractor marketing will be increased as the app provides growth in market share. This campaign will be focused on introducing outside contractors to our program so that they can see the benefits of the program.